论文标题
广告商跳上冠状病毒潮流：政治，新闻和商业
Advertisers Jump on Coronavirus Bandwagon: Politics, News, and Business
论文作者
论文摘要
在社交媒体时代，灾难和流行病不仅在物理世界中造成了灾难和苦难，而且还引发了一些信息，意见，预后和建议，向数十亿个互联网用户带来了很多。 2019 - 2020年的冠状病毒流行（或Covid-19）也不例外，世界卫生组织警告说，假新闻可能“流行病”。在这项研究中，我们通过在美国最大的社交媒体平台Facebook上推广的广告来研究冠状病毒爆发周围的替代叙述。使用新的Facebook广告图书馆，我们发现了来自公共卫生和非营利性部门的广告商，以及新闻媒体，政治和商业的广告商，将冠状病毒纳入其消息传递和议程。我们发现用于政治攻击，捐赠招标，业务促进，股票市场建议和动物权利运动中使用的病毒。其中，我们发现了一些可能的错误信息的实例，从生物武器阴谋论到政客无法验证的主张。当我们向社区提供数据集时，我们希望广告领域将成为公共卫生沟通和一般公共话语质量控制的重要组成部分。
In the age of social media, disasters and epidemics usher not only a devastation and affliction in the physical world, but also prompt a deluge of information, opinions, prognoses and advice to billions of internet users. The coronavirus epidemic of 2019-2020, or COVID-19, is no exception, with the World Health Organization warning of a possible "infodemic" of fake news. In this study, we examine the alternative narratives around the coronavirus outbreak through advertisements promoted on Facebook, the largest social media platform in the US. Using the new Facebook Ads Library, we discover advertisers from public health and non-profit sectors, alongside those from news media, politics, and business, incorporating coronavirus into their messaging and agenda. We find the virus used in political attacks, donation solicitations, business promotion, stock market advice, and animal rights campaigning. Among these, we find several instances of possible misinformation, ranging from bioweapons conspiracy theories to unverifiable claims by politicians. As we make the dataset available to the community, we hope the advertising domain will become an important part of quality control for public health communication and public discourse in general.
