论文标题
消息传递和性别对佩戴脸部覆盖以减慢Covid-19变速器的脸的影响
The effect of messaging and gender on intentions to wear a face covering to slow down COVID-19 transmission
论文作者
论文摘要
现在，各个国家都会或很快将朝着放松的就地规则迈进，人们必须使用脸部覆盖，以避免冠状病毒疾病的传播（Covid-19）的指数复兴。在这里，我们报告了一个预先注册的在线实验（n = 2,459），它使用异源（尽管不是代表性的）样本居住在美国，我们测试了消息的相对效果，强调了冠状病毒的威胁是“您”对“您的“家庭” vs“您的家庭” vs“您的社区” vs“您的社区”对“您的社区”对自我报道的目的，以戴上面对面的面对面的遮盖。结果表明，专注于“您的社区”会促进与基线相对于基线覆盖的脸部覆盖的意图。将“您的社区”与其他条件进行比较时，趋势是相同的，但并不重要。我们还对佩戴脸部覆盖的意愿进行了性别差异的预注册分析。我们发现，男人比女性打算穿脸部覆盖的男性少，但是在戴脸部覆盖的县中，这种差异几乎消失了。我们还发现，男人比女性少的男人会受到冠状病毒的严重影响，这部分介导了佩戴脸部覆盖的意图的性别差异（这尤其具有讽刺意味的是，因为官方统计数据实际上表明男人比女性更加严重地受到男性的影响）。最后，我们还发现戴脸部遮盖时，会感觉到自我报告的负面情绪的性别差异。男人比女人多同意，戴脸部遮盖是可耻的，不酷的，虚弱的迹象和污名。这些性别差异还介导了佩戴脸部覆盖的意图的性别差异。
Now that various countries are or will soon be moving towards relaxing shelter-in-place rules, it is important that people use a face covering, to avoid an exponential resurgence of the spreading of the coronavirus disease (COVID-19). Here we report a pre-registered online experiment (N=2,459) using a heterogenous, although not representative, sample of people living in the USA, where we test the relative effect of messages highlighting that the coronavirus is a threat to "you" vs "your family" vs "your community" vs "your country" on self-reported intentions to wear a face covering. Results show that focusing on "your community" promotes intentions to wear a face covering relative to the baseline; the trend is the same when comparing "your community" to the other conditions, but not significant. We also conducted pre-registered analyses of gender differences on intentions to wear a face covering. We find that men less than women intend to wear a face covering, but this difference almost disappears in counties where wearing a face covering is mandatory. We also find that men less than women believe that they will be seriously affected by the coronavirus, and this partly mediates gender differences in intentions to wear a face covering (this is particularly ironic because official statistics actually show that men are affected by the COVID-19 more seriously than women). Finally, we also find gender differences in self-reported negative emotions felt when wearing a face covering. Men more than women agree that wearing a face covering is shameful, not cool, a sign of weakness, and a stigma; and these gender differences also mediate gender differences in intentions to wear a face covering.
