论文标题
Covid-19和数字弹性:Uber Eats的证据
COVID-19 and Digital Resilience: Evidence from Uber Eats
论文作者
论文摘要
使用Uber技术的订单级数据,我们研究了COVID-19大流行以及随之而来的2020年美国企业的关闭如何影响了Uber Eats平台上的小型企业餐厅的供应和需求。我们发现有证据表明,小餐厅在封闭Dine-In Channel关闭后,平台上的活动大幅增加。我们记录了当地和特定于餐厅的特征如何适度通过数字渠道增加活动的大小,并解释这些增加可能是由于需求和供应侧冲击而引起的。我们观察到经济冲击后的竞争影响力强度的增加,并表明平台上提供商数量的增长会引起市场扩张和加剧的管理人员竞争。响应冲击的较高平台活动不仅具有短期影响:封锁一年后,需求冲击较大的餐厅的平台生存率较高,这表明平台频道在危机后有助于长期弹性。我们的发现记录了平台在大流行期间的异质效应,强调了数字技术在使业务弹性在经济中的关键作用,并提供了对平台如何在平衡市场扩张和增长目标与现有提供者的竞争利益时如何管理竞争激励措施的洞察力。
Using order-level data from Uber Technologies, we study how the COVID-19 pandemic and the ensuing shutdown of businesses in the United States in 2020 affected small business restaurant supply and demand on the Uber Eats platform. We find evidence that small restaurants experience significant increases in activity on the platform following the closure of the dine-in channel. We document how locality- and restaurant-specific characteristics moderate the size of the increase in activity through the digital channel and explain how these increases may be due to both demand- and supply-side shock. We observe an increase in the intensity of competitive effects following the economic shock and show that growth in the number of providers on a platform induces both market expansion and heightened inter-provider competition. Higher platform activity in response to the shock does not only have short-run implications: restaurants with larger demand shocks had a higher on-platform survival rate one year after the lockdown, suggesting that the platform channel contributes towards long-run resilience following a crisis. Our findings document the heterogeneous effects of platforms during the pandemic, underscore the critical role that digital technologies play in enabling business resilience in the economy, and provide insight into how platforms can manage competing incentives when balancing market expansion and growth goals with the competitive interests of their incumbent providers.