论文标题
动态能力和营销策略对印度尼西亚Makassar银行业组织绩效的影响
Effects of dynamic capability and marketing strategy on the organizational performance of the banking sector in Makassar, Indonesia
论文作者
论文摘要
动态能力和营销策略是印度尼西亚银行业的挑战。这项研究使用了解决Makassar的39家银行的调查方法。收集数据问卷。结果表明，动态能力对组织绩效产生了积极而微不足道的影响，营销策略对组织绩效产生积极而重要的影响，而动态能力和营销策略对组织在Makassar银行业的组织绩效产生了积极而显着的影响。关键字：动态能力，营销策略，组织绩效，银行业务
The dynamic capability and marketing strategy are challenges to the banking sector in Indonesia. This study uses a survey method solving 39 banks in Makassar. Data collection was conducted of questionnaires. The results show that, the dynamic capability has a positive yet insignificant impact on the organizational performance, the marketing strategy has a positive and significant effect on organizational performance and, dynamic capability and marketing strategy have a positive and significant effect on the organization's performance in the banking sector in Makassar. Keywords : dynamic capability, marketing strategy, organizational performance, banking
