论文标题
相互依存的扩散:互动信念的社会传播
Interdependent Diffusion: The social contagion of interacting beliefs
论文作者
论文摘要
社会传染是人们从邻居中采用信念,思想或实践并将其传递给其他人的过程。 100多年来,社会传染学者几乎完全做出了同样的隐含假设:一次,只有一种信念,思想或实践一次在人群中传播。这是一个默认假设,我们不愿意说明,更不用说是合理的。这个假设是如此根深蒂固,以至于我们的文献甚至没有一个“要散布的东西”的词,因为我们永远不需要讨论其中一个以上。但是这个假设显然是错误的。每天都会通过社会传染性传播数百万信仰,思想和实践(我们称它们为“扩散剂”)。假设扩散剂一次传播一个或更慷慨,它们彼此独立传播 - 假设扩散剂之间的相互作用对采用模式没有影响。这可能是正确的,也可能是疯狂的。我们从未停止找出答案。本文使用模拟,观察数据和2400个受试者实验室实验进行了直接比较独立和相互依存的信念的传播。我发现,在假设扩散剂之间独立时,学者们忽略了社会过程,从根本上改变了社会传染的结果。信念之间的相互依赖性会产生两极分化,而与社会网络结构,同质性,人口统计,政治或任何其他常见原因的原因无关。它还协调信念结构,这些结构既可以具有内部理由和社会支持,而无需任何外部真理的基础。
Social contagion is the process in which people adopt a belief, idea, or practice from a neighbor and pass it along to someone else. For over 100 years, scholars of social contagion have almost exclusively made the same implicit assumption: that only one belief, idea, or practice spreads through the population at a time. It is a default assumption that we don't bother to state, let alone justify. The assumption is so ingrained that our literature doesn't even have a word for "whatever is to be diffused", because we have never needed to discuss more than one of them. But this assumption is obviously false. Millions of beliefs, ideas, and practices (let's call them "diffusants") spread through social contagion every day. To assume that diffusants spread one at a time - or more generously, that they spread independently of one another - is to assume that interactions between diffusants have no influence on adoption patterns. This could be true, or it could be wildly off the mark. We've never stopped to find out. This paper makes a direct comparison between the spread of independent and interdependent beliefs using simulations, observational data, and a 2400-subject laboratory experiment. I find that in assuming independence between diffusants, scholars have overlooked social processes that fundamentally change the outcomes of social contagion. Interdependence between beliefs generates polarization, irrespective of social network structure, homophily, demographics, politics, or any other commonly cited cause. It also coordinates structures of beliefs that can have both internal justification and social support without any grounding in external truth.