论文标题
谋杀驾驶司机谋杀事件对骑车用户在Nanchang的消费意愿的影响
Influence of Murder Incident of Ride-hailing Drivers on Ride-hailing User's Consuming Willingness in Nanchang
论文作者
论文摘要
由于2018年中国乘车司机经常发生谋杀事件,乘车公司采取了一系列措施来防止此类事件并确保乘车乘客的安全。这项研究调查了用户在谋杀事件和用户对安全纠正的态度后使用乘车应用程序的意愿。我们发现,驾驶驾驶员的谋杀事件对人们使用乘车应用程序的使用产生了重大不利影响。女性用户的消费意愿是男性用户的0.633倍,例如“心理伤害”在女性中更为明显,安全纠正对某些用户产生了平静的影响。最后,我们发现人们对乘车应用程序的效率感到满意,但对安全性和可靠性不满意,认为它们很重要。女性用户比男性用户更关心安全性。
Due to the frequent murder incidents of ride-hailing drivers in China in 2018, ride-hailing companies took a series of measures to prevent such incidents and ensure ride-hailing passengers' safety. This study investigated users' willingness to use ride-hailing apps after murder incidents and users' attitudes toward Safety Rectification. We found that murder incidents of ride-hailing drivers had a significant adverse impact on people's usage of ride-hailing apps. Female users' consuming willingness was 0.633 times that of male users, such as" psychological harm" was more evident among females, and Safety Rectification had a calming effect for some users. Finally, we found that people were satisfied with ride-hailing apps' efficiency, but were not satisfied with safety and reliability, considered them important; female users were more concerned about the security than male users.