论文标题
衡量孟加拉国女性农业的农业移动应用开发价值观
Measuring Bangladeshi Female Farmers' Values for Agriculture Mobile Applications Development
论文作者
论文摘要
日常生活中移动应用程序（APP）的无处不在提高了应用程序应反映用户价值观的必要性。但是，通常在应用程序开发中不考虑用户的值。因此，用户不满和负面的社会经济后果有很大的潜力。要认识到应用程序中的值，第一步是找出这些价值观，这是孟加拉国进行的这项研究的目的。我们的重点是农村妇女，特别是女性农民。我们研究的基础是施瓦茨的普遍人类价值观理论，我们使用了相关的调查工具，即肖像值问卷（PVQ）。我们对193个孟加拉国女性农民的调查表明，合格和安全性被认为是最重要的价值观，而权力，享乐主义和刺激是最不重要的。这一发现对开发人员在为该市场开发农业应用程序时有助于考虑。此外，我们使用的方法提供了一个模型，以遵循引起其他社区中应用程序用户的价值。
The ubiquity of mobile applications (apps) in daily life raises the imperative that the apps should reflect users' values. However, users' values are not usually taken into account in app development. Thus there is significant potential for user dissatisfaction and negative socio-economic consequences. To be cognizant of values in apps, the first step is to find out what those values are, and that was the objective of this study conducted in Bangladesh. Our focus was on rural women, specifically female farmers. The basis for our study was Schwartz's universal human values theory, and we used an associated survey instrument, the Portrait Values Questionnaire (PVQ). Our survey of 193 Bangladeshi female farmers showed that Conformity and Security were regarded as the most important values, while Power, Hedonism, and Stimulation were the least important. This finding would be helpful for developers to take into account when developing agriculture apps for this market. In addition, the methodology we used provides a model to follow to elicit the values of apps' users in other communities.
