论文标题
印地语新闻媒体中的点击诱饵：初步研究
Clickbait in Hindi News Media : A Preliminary Study
论文作者
论文摘要
通过收集5个主流印地语新闻来源的推文创建了4个月的印地语新闻头条。招募了7个独立的注释者，以标记5个新闻来源中的每一个有关点击诱饵性质的最转推新闻帖子。因此，Clickbait评分对平台上的交互（转发，收藏夹，读者答复），推文单词计数和标准化的POS（语音部分）标签计数的相关性评估。在读者与推文的互动与Tweets Clickbait评分之间观察到正相关。对于POS标签计数和点击诱饵得分，还观察到显着的相关性。发现主流印地语新闻媒体中点击诱饵的流行率与英语新闻媒体中的普遍性相似。我们希望我们的观察结果将为主流印地语新闻媒体中的ClickBait讨论提供一个平台。
A corpus of Hindi news headlines shared on Twitter was created by collecting tweets of 5 mainstream Hindi news sources for a period of 4 months. 7 independent annotators were recruited to mark the 20 most retweeted news posts by each of the 5 news sources on its clickbait nature. The clickbait score hence generated was assessed for its correlation with interactions on the platform (retweets, favorites, reader replies), tweet word count, and normalized POS (part-of-speech) tag counts in tweets. A positive correlation was observed between readers' interactions with tweets and tweets' clickbait score. Significant correlations were also observed for POS tag counts and clickbait score. The prevalence of clickbait in mainstream Hindi news media was found to be similar to its prevalence in English news media. We hope that our observations would provide a platform for discussions on clickbait in mainstream Hindi news media.
