论文标题
Fairir:减轻双面平台中相关项目建议的暴露偏见
FaiRIR: Mitigating Exposure Bias from Related Item Recommendations in Two-Sided Platforms
论文作者
论文摘要
当今大多数在线平台,包括电子商务和内容流网站,相关项目建议(RIR)无处不在。这些建议不仅可以帮助用户比较与给定项目相关的项目,而且在将流量带入单个项目中起着重要作用,从而确定不同物品接收的曝光率。由于越来越多的人取决于这样的平台以赢得生计,因此重要的是要了解不同的物品是否正在接受所需的曝光。为此,我们在多个现实世界RIR数据集上进行的实验表明,现有的RIR算法通常会导致项目的暴露分布非常偏斜,而项目的质量并不是这种偏向于这种偏斜的风险的合理解释。为了减轻这种暴露偏见,我们在RIR管道中引入了多种柔性干预措施(Fairir)。我们使用两种众所周知的算法实例化这些机制,用于构建相关项目建议 - 评分-SVD和ITEM2VEC-并在实际数据上显示我们的机制允许对暴露分布进行细粒度的控制,通常以微小或无需以相关性和用户满意度来衡量的建议质量以较小或无需成本。
Related Item Recommendations (RIRs) are ubiquitous in most online platforms today, including e-commerce and content streaming sites. These recommendations not only help users compare items related to a given item, but also play a major role in bringing traffic to individual items, thus deciding the exposure that different items receive. With a growing number of people depending on such platforms to earn their livelihood, it is important to understand whether different items are receiving their desired exposure. To this end, our experiments on multiple real-world RIR datasets reveal that the existing RIR algorithms often result in very skewed exposure distribution of items, and the quality of items is not a plausible explanation for such skew in exposure. To mitigate this exposure bias, we introduce multiple flexible interventions (FaiRIR) in the RIR pipeline. We instantiate these mechanisms with two well-known algorithms for constructing related item recommendations -- rating-SVD and item2vec -- and show on real-world data that our mechanisms allow for a fine-grained control on the exposure distribution, often at a small or no cost in terms of recommendation quality, measured in terms of relatedness and user satisfaction.