论文标题
有点太个人化：标准化与个性化的影响对在线自由职业者的工作收购，工作完成和收入
A Little Too Personal: Effects of Standardization versus Personalization on Job Acquisition, Work Completion, and Revenue for Online Freelancers
论文作者
论文摘要
随着越来越多的人考虑永久性工作，在线劳动力市场继续发展为替代工作环境。尽管这些在线演出的灵活性和自主性吸引了许多工人，但成功取决于自我管理和工人对稀缺资源的有效分配。为了实现这一目标，自由职业者可以制定替代的工作策略，采用高标准化的时间表和沟通方式，同时进行大量工作，或者从事较少的工作，同时量身定制其活动以与个人雇主建立关系。在这项研究中，我们考虑了与工人沟通模式有关的这种对比。我们证明了跨项目的不同阶段的标准化与个性化的异质效应，并研究了对工作获取，项目完成和收入的相对影响。我们的发现可以为零工经济的平台设计和各种工人支持工具提供信息。
As more individuals consider permanently working from home, the online labor market continues to grow as an alternative working environment. While the flexibility and autonomy of these online gigs attracts many workers, success depends critically upon self-management and workers' efficient allocation of scarce resources. To achieve this, freelancers may develop alternative work strategies, employing highly standardized schedules and communication patterns while taking on large work volumes, or engaging in smaller numbers of jobs whilst tailoring their activities to build relationships with individual employers. In this study, we consider this contrast in relation to worker communication patterns. We demonstrate the heterogeneous effects of standardization versus personalization across different stages of a project and examine the relative impact on job acquisition, project completion, and earnings. Our findings can inform the design of platforms and various worker support tools for the gig economy.
