论文标题
扩展技术接受模型3以结合温暖的现象
Extending the Technology Acceptance Model 3 to Incorporate the Phenomenon of Warm-Glow
论文作者
论文摘要
在本文中，我们将技术接受模型（TAM3）的第三个发展扩展到融合温度，目的是了解这种现象在用户采用决策中的作用。温暖的辉煌是个人在为同胞做“好”的事情之后经历的满足感或愉悦的感觉。将两个构建体 - 感知的外部温暖绿色（PEWG）和感知的内在温暖glow（PIWG）纳入了TAM3模型中，以测量用户提供的暖暖的两个维度，形成了我们所谓的TAM3 + WG模型。采用了一种实验方法来评估所提出的模型的适用性（即TAM3 + WG）。创建了一个小插图，以向用户提供一种假设的技术，旨在唤起参与者的温暖绿化。发现我们的TAM3 + WG模型在拟合方面与TAM3模型相当。此外，在原始TAM3模型中，Pewg和PiWG构建体已被确认是唯一的。研究结果表明，对消费者决策影响最大的因素（降低）感知到有用性（PU），PIWG，主观规范（SN）和PEWG。此外，较高的长椅导致该技术被认为更有用。换句话说，外部和内在的温暖糖在用户决策中都起着重要作用，即是否采用特定技术。
In this paper, we extend the third evolution of the Technology Acceptance Model (TAM3) to incorporate warm-glow with the aim of understanding the role this phenomenon plays on user adoption decisions. Warm-glow is the feeling of satisfaction or pleasure (or both) that is experienced by individuals after they do something "good" for their fellow human. Two constructs - perceived extrinsic warm-glow (PEWG) and perceived intrinsic warm-glow (PIWG) - were incorporated into the TAM3 model to measure the two dimensions of user-experienced warm-glow, forming what we refer to as the TAM3 + WG model. An experimental approach was taken to evaluate the suitability of the proposed model (i.e., TAM3 + WG). A vignette was created to present users with a hypothetical technology designed to evoke warm-glow in participants. Our TAM3 + WG model was found to be superior in terms of fit to the TAM3 model. Furthermore, the PEWG and PIWG constructs were confirmed to be unique within the original TAM3 model. The findings indicate that the factors that have the greatest influence on consumer decisions are (in decreasing order) perceived usefulness (PU), PIWG, subjective norm (SN), and PEWG. Additionally, a higher PEWG resulted in the technology being perceived as more useful. In other words, both extrinsic and intrinsic warm-glow play a prominent role in user decisions as to whether or not to adopt a particular technology.
