论文标题

价格很重要!在基于会话的建议中对价格和利息偏好进行建模

Price DOES Matter! Modeling Price and Interest Preferences in Session-based Recommendation

论文作者

Zhang, Xiaokun, Xu, Bo, Yang, Liang, Li, Chenliang, Ma, Fenglong, Liu, Haifeng, Lin, Hongfei

论文摘要

基于会话的建议旨在预测匿名用户希望根据其短行为序列购买的项目。当前的基于会话建议的方法仅着眼于建模用户的兴趣偏好,而它们都忽略了项目的关键属性,即价格。许多营销研究表明,价格因素显着影响用户的行为,并且用户的购买决策同时由价格和利息偏好决定。但是,将基于会话建议的价格偏好纳入价格偏好是不算气的。首先,很难处理项目各种功能的异构信息以捕获用户的价格偏好。其次,在确定用户选择时,很难对价格和兴趣偏好之间的复杂关系进行建模。 为了应对上述挑战,我们提出了一种新方法共同指导的异质性超图网络(COHHN),以进行基于会话的建议。面对第一个挑战,我们设计了一种异质性超图,以代表它们之间的异质信息和丰富的关系。然后,设计了双通道聚合机制,以汇总异质性超图中的各种信息。之后,我们通过注意层提取用户的价格偏好和利息偏好。至于第二个挑战,共同引入的学习计划旨在对价格和利益偏好之间的关系进行建模并相互增强。最后,我们根据项目功能和用户的价格和利息偏好预测用户操作。在三个现实世界数据集上进行的广泛实验证明了拟议的Cohhn的有效性。进一步的分析揭示了价格对基于会话的建议的重要性。

Session-based recommendation aims to predict items that an anonymous user would like to purchase based on her short behavior sequence. The current approaches towards session-based recommendation only focus on modeling users' interest preferences, while they all ignore a key attribute of an item, i.e., the price. Many marketing studies have shown that the price factor significantly influences users' behaviors and the purchase decisions of users are determined by both price and interest preferences simultaneously. However, it is nontrivial to incorporate price preferences for session-based recommendation. Firstly, it is hard to handle heterogeneous information from various features of items to capture users' price preferences. Secondly, it is difficult to model the complex relations between price and interest preferences in determining user choices. To address the above challenges, we propose a novel method Co-guided Heterogeneous Hypergraph Network (CoHHN) for session-based recommendation. Towards the first challenge, we devise a heterogeneous hypergraph to represent heterogeneous information and rich relations among them. A dual-channel aggregating mechanism is then designed to aggregate various information in the heterogeneous hypergraph. After that, we extract users' price preferences and interest preferences via attention layers. As to the second challenge, a co-guided learning scheme is designed to model the relations between price and interest preferences and enhance the learning of each other. Finally, we predict user actions based on item features and users' price and interest preferences. Extensive experiments on three real-world datasets demonstrate the effectiveness of the proposed CoHHN. Further analysis reveals the significance of price for session-based recommendation.

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