论文标题
观众如何从数据可视化中综合矛盾的信息?
How Do Viewers Synthesize Conflicting Information from Data Visualizations?
论文作者
论文摘要
科学知识是通过基于,矛盾,背景化或正确的先前发现的累积发现来发展的。科学家和记者经常通过可视化和文本传达这些增量发现(例如,咖啡因摄入的积极和负面影响)。因此,读者需要将多种来源的多样化和对比的证据整合起来,以形成意见或做出决定。但是,从多个可视化中综合信息的基本机制仍未得到充满反感。为了解决这一知识差距,我们进行了一系列四个实验(n = 1166),其中参与者从一对依次呈现的一对线图中合成了经验证据。在实验1中,我们管理了一个基线条件,图表没有描述参与者没有强烈信念的具体情况。为了测试可推广性,我们在实验2中将现实世界的场景引入了我们的可视化,并添加了与实验3中的在线新闻文章或博客文章相似的随附文本说明。在所有三个实验中,我们在图表对中线斜率的相对方向和幅度变化了。我们发现,当两个图表描绘了相反方向的关系(例如,一个正斜率和一个负斜率)时,参与者倾向于权衡正斜率。当两个图表描绘了相同方向的关系时(例如,均为阳性)时,参与者倾向于称量较小的斜率。通过这些实验,我们根据参与者所查看的信息之间的关系来表征参与者的综合行为,促进了描述信息综合中潜在认知机制的理论,并描述了对数据讲故事的设计含义。
Scientific knowledge develops through cumulative discoveries that build on, contradict, contextualize, or correct prior findings. Scientists and journalists often communicate these incremental findings to lay people through visualizations and text (e.g., the positive and negative effects of caffeine intake). Consequently, readers need to integrate diverse and contrasting evidence from multiple sources to form opinions or make decisions. However, the underlying mechanism for synthesizing information from multiple visualizations remains underexplored. To address this knowledge gap, we conducted a series of four experiments (N = 1166) in which participants synthesized empirical evidence from a pair of line charts presented sequentially. In Experiment 1, we administered a baseline condition with charts depicting no specific context where participants held no strong belief. To test for the generalizability, we introduced real-world scenarios to our visualizations in Experiment 2, and added accompanying text descriptions similar to on-line news articles or blog posts in Experiment 3. In all three experiments, we varied the relative direction and magnitude of line slopes within the chart pairs. We found that participants tended to weigh the positive slope more when the two charts depicted relationships in the opposite direction (e.g., one positive slope and one negative slope). Participants tended to weigh the less steep slope when the two charts depicted relationships in the same direction (e.g., both positive). Through these experiments, we characterize participants' synthesis behaviors depending on the relationship between the information they viewed, contribute to theories describing underlying cognitive mechanisms in information synthesis, and describe design implications for data storytelling.