论文标题
Keep:通过知识提取和插入的工业培训框架,用于在线推荐
KEEP: An Industrial Pre-Training Framework for Online Recommendation via Knowledge Extraction and Plugging
论文作者
论文摘要
工业推荐系统通常提出包含来自多个子系统的结果的混合列表。实际上,每个子系统都使用自己的反馈数据进行了优化,以避免不同子系统之间的干扰。但是,我们认为,由于\ textit {data sparsity},此类数据使用可能会导致在线表现。为了减轻此问题,我们建议从包含网络尺度和长期印象数据的\ textit {super-domain}中提取知识,并进一步协助在线推荐任务(下游任务)。 To this end, we propose a novel industrial \textbf{K}nowl\textbf{E}dge \textbf{E}xtraction and \textbf{P}lugging (\textbf{KEEP}) framework, which is a two-stage framework that consists of 1) a supervised pre-training knowledge extraction module on super-domain, and 2) a plug-in network that将提取的知识纳入下游模型。这使得对在线推荐的逐步培训变得友好。此外,我们设计了一种有效的经验方法,用于在大规模的工业系统中实施Keep时保持和介绍我们的动手经验。在两个现实世界数据集上进行的实验表明,保持可以实现有希望的结果。值得注意的是,Keep也已部署在阿里巴巴的展示广告系统上,带来了$+5.4 \%$ $ CTR和$+4.7 \%\%$ rpm的提升。
An industrial recommender system generally presents a hybrid list that contains results from multiple subsystems. In practice, each subsystem is optimized with its own feedback data to avoid the disturbance among different subsystems. However, we argue that such data usage may lead to sub-optimal online performance because of the \textit{data sparsity}. To alleviate this issue, we propose to extract knowledge from the \textit{super-domain} that contains web-scale and long-time impression data, and further assist the online recommendation task (downstream task). To this end, we propose a novel industrial \textbf{K}nowl\textbf{E}dge \textbf{E}xtraction and \textbf{P}lugging (\textbf{KEEP}) framework, which is a two-stage framework that consists of 1) a supervised pre-training knowledge extraction module on super-domain, and 2) a plug-in network that incorporates the extracted knowledge into the downstream model. This makes it friendly for incremental training of online recommendation. Moreover, we design an efficient empirical approach for KEEP and introduce our hands-on experience during the implementation of KEEP in a large-scale industrial system. Experiments conducted on two real-world datasets demonstrate that KEEP can achieve promising results. It is notable that KEEP has also been deployed on the display advertising system in Alibaba, bringing a lift of $+5.4\%$ CTR and $+4.7\%$ RPM.