论文标题
评估消费时尚的不同方面以及自信对时尚消费者在服装市场的购买行为的作用
Assessing the different aspects of consuming fashion and the role of self-confidence on the buying behaviour of fashion consumers in the clothing market as a mediator
论文作者
论文摘要
作为中介变量，自信是消费者行为决策过程中最有效的要素之一。这项研究研究了消费方式的不同方面对德黑兰服装市场消费者的自信和行为的影响。这项研究考虑了在分析中接受新产品，对模式和时尚，功利主义的兴趣和个人品味的接受。这项研究旨在考虑他们对自信心和时尚消费方面的态度，了解伊朗消费者之间的时尚购买行为。统计样本是来自德黑兰服装市场的400名消费者，他们是根据随机可用性程序选择的。这项研究的主要工具是一个有问题的工具，用于证明通过使用结构方程和因子分析创建的假设和模型拟合。这项研究表明，对模式和时尚，个人品味，功利主义和新产品的兴趣对自信产生了积极影响。此外，自信对时尚购买行为的积极影响得到了证实。
As a mediator variable, self-confidence is one of the most effective elements of the decision-making process of consumer behaviour. This research has studied the effects of different aspects of consuming fashion on the self-confidence and behaviour of consumers in Tehran's clothing market. This study has considered the acceptance of new products, interest in mode and fashion, utilitarianism, and personal taste in its analysis. This research aims to understand the fashion buying behaviour amongst Iranian consumers in consideration of their attitude towards self-confidence and aspects of fashion consumption. The statistic sample is 400 consumers from Tehran's clothing market who have been chosen based on the random availability procedure. The primary tool in this research was a questionary used to testify the assumptions and a model fit created by using structural equations and factor analysis. This research showed that the interest in mode and fashion, personal taste, utilitarianism, and new products positively impact self-confidence. In addition, the positive impact of self-confidence on fashion buying behaviour was confirmed.
