论文标题
单位选择：案例研究和与A/B测试启发式的比较
Unit Selection: Case Study and Comparison with A/B Test Heuristic
论文作者
论文摘要
Li和Pearl定义的单位选择问题确定了那些希望采取反事实行为模式的个人，例如，如果受到鼓励并且不会以其他方式做出积极反应的个人。 Li和Pearl以身作则表明，他们的单位选择模型超出了A/B测试启发式。在本文中，我们揭示了A/B测试启发式方法的本质，这是Li和Pearl定义的福利函数的例外情况。此外，我们提供了Li-Pearl单位选择模型的更模拟用例，以帮助决策者正确应用其模型，并解释了A/B测试启发式方法通常是有问题的。
The unit selection problem defined by Li and Pearl identifies individuals who have desired counterfactual behavior patterns, for example, individuals who would respond positively if encouraged and would not otherwise. Li and Pearl showed by example that their unit selection model is beyond the A/B test heuristics. In this paper, we reveal the essence of the A/B test heuristics, which are exceptional cases of the benefit function defined by Li and Pearl. Furthermore, We provided more simulated use cases of Li-Pearl's unit selection model to help decision-makers apply their model correctly, explaining that A/B test heuristics are generally problematic.
